![]() Having raised over $1 million, largely from our fans, has enabled us to make incredible strides for our company, all while adding the most important stakeholders to our team – our consumers.” “This ranking paired with the crowdfunding campaign is just another example of that. “The BeatBox brand was designed to bring people together and that is central to everything we do,” added Brad Schultz, co-founder and CXO at Future Proof. ![]() “Having our core brand, BeatBox be named the leader in both single-serve wine and RTD cocktails, is a testament to our vision in changing the alcohol industry and the unwavering support from our fanbase.” “We could not be prouder of how far we’ve come over the last couple of years,” said Justin Fenchel co-founder and CEO at Future Proof. In October 2020, the company launched its first-ever crowdfunding campaign, in partnership with Wefunder, and since has raised nearly $1.2 million through nearly 1,300 fans and investors. The growth has been, in large part, by their enthusiastic consumer fanbase. It is projecting to again double its revenue in 2021. “We definitely think there is an opportunity there but we want to perfect it here in the US.Since then, Future Proof has not slowed down and has experienced nearly a 100% year-over-year (YoY) growth in 20. “If you look at the way music festivals are they’re now global and it’s the same product being brought out there,” Schultz said. The company aims to integrate itself into more music festivals and sports events that it hopes will strengthen its brand awareness in front of a global audience. “It’s not an age thing, it’s an experience thing,” Growth outlook ![]() “We’re going through a huge packaging overhaul so everything you start seeing is going to be more inclusive and not necessarily targeted at a specific age,” Schultz said. “For someone who doesn’t necessarily want to commit to $20 for something that they haven’t tried, that $2.99 $3.49 price point gives so many people the opportunity to just try the product,” Schultz said Creating a lifetime consumerīeatBox Beverages launched as an alcoholic beverage brand targeted at millennials but has adopted an inclusive “core-to-more” marketing strategy with the guidance from celebrity entrepreneur Rob Dyrdek. The company recently launched its BeatBox MixTape, a 500ml Tetra Pak resealable package currently available in two flavors: Fruit Punch and Blue Razzberry with an SRP between $2.99 and $3.49. Since that investment, the company has expanded its distribution to HEB, 7-11, WalMart, and Ralphs across multiple US states. “His biggest advice to us was that we were going too slow and we needed to go faster and do things that were going to put us in front of thousands of people, not hundreds of people,” Steadman said. Shark Tank opportunity īeatBox then began distribution with Republic National, but it was the startup’s televised appearance on Shark Tank that provided the exposure and investment needed to expand nationally.Ĭuban invested $1m in BeatBox for 10% equity and at at that point it was “off to the races,” Schultz said. ![]() The first product they launched was a five liter bag in box portable party punch sold for approximately $20 at retail. ![]() The formula was switched to a strong 11.1% ABV wine that tastes similar to a spirit, according to Fenchel. The team of three learned that they could not use a distilled hard liquor due to federal law that prohibited the packaging of distilled spirits in more than 1.75 liter containers. “People started to pay us for this makeshift product and that’s when we knew we were onto to something,” Fenchel said.
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